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Mobile Traffic:
How does your website stack up?
Mobile-optimized design boosts SEO through enhanced user experience, lower bounce rates, mobile-first indexing alignment, and faster page load speed. This leads to higher search rankings and greater organic visibility.
or check out our Mobile Design Essentials Checklist
In the USA, 94% of people with smartphones search for local information on their phones.
Mobile is critical to your business – whether you're blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure that visitors can have a good experience on your site when they're visiting from their mobile devices.
– via developers.google.com
Why is Mobile-Optimized Design Important?
Mobile-First Indexing
Google has shifted to a mobile-first indexing approach, which means that the mobile version of your website is considered the primary version for indexing and ranking. If your website is not mobile-friendly, it may be penalized in search rankings. Responsive design ensures that your website is optimized for mobile devices, making it more likely to rank higher in search results, especially for mobile searches.
Better User Experience
Responsive design ensures that your website is user-friendly and accessible across different devices and screen sizes. This improved user experience leads to lower bounce rates, longer average time on site, and higher engagement metrics, all of which are positive signals for search engines. When users have a positive experience on your site, they are more likely to stay longer, explore more pages, and potentially convert or share your content!
Lower Bounce Rates
Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. With responsive design, users can easily navigate and consume your content without having to zoom in or scroll horizontally. This reduces the likelihood of users bouncing back to the search results and increases the chances of them staying on your site, exploring further, and engaging with your content.
Mobile Design Essentials Checklist
Start here to ensure your website meets the basic standards for mobile design.
Responsive Design
Responsive design ensures layouts and functions adapt to provide optimal user experience across different devices and screen sizes.
Navigation
Ensuring the top navigation system is specifically designed for mobile devices, providing easy access to website posts and pages.
Font Styles
Make sure all fonts and line-heights scale nicely for smaller screen sizes, ensuring optimal readability on any device.
Button Sizes
Ensuring that all buttons and links are large enough to be easily tapped with a finger on smaller screens.
Stacking Order
Refers to the arrangement of elements, such as text and images, in a vertical order for optimal display on smaller screens.
Padding & Spacing
Padding and spacing is important for creating visual breathing room, improving readability, and enhancing user experience on smaller screens.
Popups
Avoid disruptive popups that appear when the page loads (blocking important page contents).
Unplayable Content
Be sure to test any embedded content such as videos and iframes, as these may not be compatible with mobile devices.
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